7tm - Most unique shopping area!

Map

Enlarge Map

Filter

Alle Kategorien

15tm (1)

16tm (3)

1tm (3)

6tm (13)

7tm (25)

8tm (8)

Accessoires (16)

Avantgarde (9)

Blumen (1)

Brillen (3)

Couture (6)

Designed in Vienna (22)

Fahrräder (2)

Green, Organic, Fair trade (20)

Hairstyle (3)

Möbel (1)

Schmuck (3)

Schuhe (5)

Streetwear (13)

Taschen (8)

Tauchen Sie ein in die Welt von 7tm!

Jetzt anmelden

Anmelden

Facebook

Färben mit Pebelle!

Lieblingsstücke selbst gefärbt mit Pebelle. Sa 25. Mai 11-18UhrMehr...

SUZY MENKES & 7tm

We guided her through Vienna´s fashion szene.Mehr...

MODEPALAST Wien, 3-5. Mai

Die grösste temporäre Boutique ist wieder im MAK! Mehr...

WIE MACHT DIE DAS ?

Licht und SommerMehr...

Färben mit Pebelle!

SUZY MENKES & 7tm

MODEPALAST Wien, 3-5. Mai

WIE MACHT DIE DAS ?

SUZY MENKES & 7tm

02.05.2013 | by Suzy Menkes via New York Times

In Seductive Vienna, a New Fashion District!

VIENNA — As luscious and curvaceous as on the day that she was sculpted, the naked lady adorns the 1900 building in Vienna’s central square. But now this sinuous symbol of the historic Austrian city is being offered luxurious new clothes. Lots of them.

A new pedestrian shopping area, to be known as the “Golden Quarter,” is still under construction. But even before its completion, scheduled for 2014, Louis Vuitton has taken over a historic building, with Emporio Armani and Miu Miu up the road and a stream of international names from Brioni through Roberto Cavalli to Prada and Saint Laurent lined up to arrive next year.

The refurbished area, nestled between St. Stephen’s Cathedral and the stock exchange in the Unesco World Heritage area of Vienna, includes a building from a century ago located at the Am Hof square and the historic Hochholzerhof building in the Tuchlauben area.

The area’s transformation into a pedestrian zone will include a five-star Park Hyatt hotel and luxury apartments, as well as the high-end stores.

Wealthy Russians looking to invest in bricks and mortar and a swelling number of Chinese visitors have inspired this gilded shopping area in the heart of a city that has been rejuvenated by the opening up of Eastern Europe. But affluent consumers and the super rich are not alone in wanting something new out of old Vienna.

Far from the touristy central part of the city, with its grandiose fountains and glorious buildings, there is another mini-shopping revolution: an outbreak of small stores that are tucked behind the major shopping roads or in areas that the locals define as “Bobo” for “Bohemian bourgeois.” One such area is the seventh district, west of central Vienna.

“We started in the seventh district, which once housed textiles, silk and embroidery,” said Barbara Irma Denk, whose mission is to open up to visitors a more contemporary vision of art, craft and fashion than the city’s usual offerings of Gustav Klimt’s paintings, cream pastries in period tea shops and upgrades on the classic dirndl skirts.

With the encouragement of the district mayor, Thomas Blimlinger, Ms. Denk founded 7tm (www.7tm.at), a company that helps promote the fashion and design shops in the seventh district. (The 7 in the company stands for the district and the tm stands for trademark.) The company started in 2007 by representing 20 to 30 shops and has expanded to cover an area with 57 stores, with names like Disaster Clothing, Common People and Less is More. These indie stores have a flavor of back-street Berlin and this area of the city, known as Neubau, has a young, liberal, urban population. Ms. Denk has mapped out a route in the district that gives “adventurous consumers” bespoke tours of the city.

“We changed focus from just textile designers to furniture, which is an interesting and good combination,” Ms. Denk said. Her group of independent retailers, following the Viennese tradition of cobblers, craftspeople and textile designers, are often housed in part of the solid and spacious buildings created by the architect Otto Wagner when the city was at a pinnacle of prosperity.

The Internet has helped these fledgling companies to expand beyond their local areas, so that the bag designer Ina Kent (inakent.com) gets orders from distant places. “Bags tell stories” is the designer’s mantra — and her tale is of transformation: colorful purses that can be attached to larger bags that, in turn, can morph, with the twist of twin straps, into a backpack. As with so many of these homegrown companies, the prices are way down on the luxury labels: from less than €100, or $130, to €350 for the Ina Kent bags.

With Austria and Germany founding many “green” movements, Vienna’s indie brands are often striving for good social and environmental practices, a feeling that runs through the 7tm fashion collective and is encouraged by Ms. Denk herself.

One store in the district, Madame with a Mission (www.mwam.at), supports a local social-economic women’s company where the collection is produced. The company’s founder, Susanne Kreuzberger, says the organization’s motto is: “Keep it simple and sophisticated.”

Set in a quiet street near the historic Naschmarkt market, with a chocolate shop next door and a “Bananas” antique store down the road selling 1950s furniture and lamps, the shop offers that rare object: fashionable clothes that have no age barriers. Often cut flat plane, or asymmetrically, the colors are minimalist black and white with a trickle of blue. Jars of fresh flowers at the entrance and a scattering of bold gilded jewelry complete an original and desirable look.

Another store in the area, Faux Fox (fauxfox-showroom.at) has a lineup of talent, as rails are offered to fledgling designers to create a retail fashion collective, including a Faux Fox magazine. Mark Stephen Baigent, who is from New Zealand, and Julia Rupertsberger created a Mark & Julia line with intriguing cuts that make the clothes more than casual sportswear. Cotton bags with funky drawings around the word “Kadaverism” add an anarchic spirit.

Austria and its Tyrol famously had a specific style: The dirndl skirts and white blouses defined by the “Heidi” books. Too closely associated with German nationalism and, like all folklore outfits, an apparently dying trend, the Tyrolean outfits are given an edge of irony by Lena Hoschek (lenahoschek.com), whose folkloric mix of Mexican straw hat, apron dresses and prints of 1950s paper patterns are lined up in her colorful store. The designer, who shows in Berlin Fashion Week, also has a flourishing business in the Tyrolean outfits worn for weddings.

But to understand the strange beauty of a hat knitted by religious women who created tiny slits for each apostle, a wool and silk coat from a farmer’s wife or a skirt that started its life as a bedcover and has the sewing imprint of different generations, seek out Susanne Bisovsky (bisovsky.com), who has built a trove of clothes, everything from the ancient to the modern.

As her partner, the shoe designer Josef Gerger, draws back the rose-patterned curtains below the mighty ceilings of a former silk maker’s building, a magical collection appears of old clothes, found from places like flea markets or on eBay. There are pleating techniques so rare that similar skills are found only in rural China; or a densely patterned Spanish mantilla that Ms. Bisovsky claims is “too perfect” to transform. But a pair of Tyrolean socks have become a high-heeled boot, just as the designer/collector’s full-skirted dresses are modern interpretations of Austria’s heritage.

Ms. Bisovsky’s symbol is the rose, which can be found on tiny ceramic tiles that make up a bodice or as the crochet flowers, still made by elderly ladies, that create generous bouquets across the room. From folkloric inspiration, Ms. Bisovsky creates a couture collection for private clients where she might use cross-stitch techniques or jet beads.

In the 1990s she created the famous lace and latex dresses of Helmut Lang, who was once her mentor when she was at the University of Applied Arts in Vienna. She then distills those ideas as her interpretation of ready-to-wear.

But the Susanne Bisovsky spirit can only be truly appreciated in her magical mix of an interior filled with religious iconography and pixie hat lampshades, of dirndls and vividly patterned dresses, of ancient morphing into modern — a template for a city that cherishes the old but comes alive with injections of the new.

___
Foto(c)

Irma Denk

Getty Images

Quelle: New York Times

Shop News

22.05.2013

designqvist

Sonne macht durstig... viele schöne Wasserkaraffen aus den 50ies und 60ies neu eingelangt!

22.05.2013

Tuukia

Eröffnung der Ausstellung Fabula, 23.5.2013, 17-20 Uhr, im Schloß Laxenburg!

22.05.2013

Y5 welcomes GOOD MORNING - MIDNIGHT als neue Gastdesignerin bis Ende Mai 2013 !!

25.04.2013

footsteps

SOMMERFIEBER- United Nude, Felmini u.v.m. stehen für dich bereit mit ihrer Sommerkollektion!

19.04.2013

MADAME WITH A MISSION

Der neue showroom in der Kettenbrückengasse 20 ist toll geworden! Vorbeikommen! Neue Fotos davon kommen baldigst!

17.05.2013

sontech

Designpfad 2013 | "Kellerwerk Recyclingmöbel" zu Gast im SchauRaum bei sontech.

24.05.2013

Stefanie Nolz und good morning - midnight als Gastdesigner im Sommer 2013, dazu MILCH als Dauerbrenner... eine vielversp...

21.05.2013

Unsere Schmuckdesigner setzen in der Sommerkollektion auf Email! Aussergewöhnlich in Kombination mit Messing und Bronze...

Recommendations

Miriam Draxl

"If the shoe fits, buy it!"

Birgit Huber

"Mode bedeutet für mich, Charakter und Ausstrahlung zu unter..."

Susanne Kapeller

"Mode unterstreicht die Persönlichkeit eines Menschen. Was m..."

Elisabeth Noever–Ginthoer

"Mode bedeutet für mich - um es in den Worten von Vivienne W..."

Thomas Blimlinger

"Die Grenzen von Neuem und Altem, Kunst, Mode, Design und Kul..."

Sonja Weinstabel

"I am attracted to people who make this effort in knowing wha..."

Shop-Tours

Wedding Dress

Auf Brautkleidschau

Mehr...

Supported by

(48.196209649621224, 16.346210341803044)

http://www.7tm.at/public/content/upload/shopgroups/1319803874_marker6.png

11,16

Gebrüder Stitch [mehr]

Maszjeans & und soziale Verantwortung machen Party!

http://www.7tm.at/home/de/shops/99

(48.20112659999999, 16.352332700000034)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

11,13,18,27,43

Common People [mehr]

Wo Europa zusammenrückt

http://www.7tm.at/home/de/shops/98

(48.2019142, 16.345413000000008)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

7,11,13,15,27

Comerc [mehr]

Alles nur nicht Kommerz

http://www.7tm.at/home/de/shops/97

(48.2017132, 16.351778299999978)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

13,16,17,27

sontech [mehr]

handy is more

http://www.7tm.at/home/de/shops/96

(48.21069689999999, 16.376163799999972)

http://www.7tm.at/public/content/upload/shopgroups/1319803775_marker1.png

1,11,30

footsteps [mehr]

Sneakers für alle

http://www.7tm.at/home/de/shops/95

(48.2004655, 16.351903799999945)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

1,7,18,27

Camille Boyer [mehr]

Französische Advantgarde in der Lindengasse

http://www.7tm.at/home/de/shops/94

(48.2093436, 16.354158900000016)

http://www.7tm.at/public/content/upload/shopgroups/1319810630_marker8.png

7,9,12,29

talking textiles [mehr]

Edle Stoffe, traditionell und modern

http://www.7tm.at/home/de/shops/93

(48.191062, 16.346445200000062)

http://www.7tm.at/public/content/upload/shopgroups/1319803874_marker6.png

13,26,36

Stoff & Faden [mehr]

Wo tapfere Schneiderlein einkehren

http://www.7tm.at/home/de/shops/92

(48.2022948, 16.351890499999968)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

3,7,27

brillen giovanni [mehr]

Brillen zum Wohlfühlen

http://www.7tm.at/home/de/shops/91

(48.20947460000001, 16.35176530000001)

http://www.7tm.at/public/content/upload/shopgroups/1319810630_marker8.png

9,29,34

pagabei [mehr]

Bunte Bio–Baumwoll–Kindermode, jetzt auch online–shoppen!

http://www.7tm.at/home/de/shops/90

(48.2099669, 16.34742170000004)

http://www.7tm.at/public/content/upload/shopgroups/1319810630_marker8.png

1,8,10,17,29

Celestine [mehr]

Klassische Eleganz meets schrilles Partykleid

http://www.7tm.at/home/de/shops/88

(48.197795, 16.358194899999944)

http://www.7tm.at/public/content/upload/shopgroups/1319803874_marker6.png

7,11,15,21,26

Popshop [mehr]

Der poppigste Shop der Stadt

http://www.7tm.at/home/de/shops/87

(48.1999037, 16.341008399999964)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

10,11,13,16,27,36,43

FAUX FOX Showroom [mehr]

Design trifft auf kreative Prozesse.

http://www.7tm.at/home/de/shops/86

(48.19723459999999, 16.341662300000053)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

9,27,33

mist Stockholm [mehr]

Für mehr Farbe im Leben (oder im Gesicht).

http://www.7tm.at/home/de/shops/84

(48.1926272, 16.348569699999985)

http://www.7tm.at/public/content/upload/shopgroups/1319803874_marker6.png

7,8,12,13,21,26

Le Moulin Rose [mehr]

Einmal Frankreich in der Gumpendorferstraße!

http://www.7tm.at/home/de/shops/83

(48.2050261, 16.34500520000006)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

7,16,22

FixDich [mehr]

Singlespeed und Fixies

http://www.7tm.at/home/de/shops/82

(48.201927, 16.342520400000012)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

null

Stoffsalon [mehr]

Stoffe aus der ganzen Welt.

http://www.7tm.at/home/de/shops/80

(48.2016948, 16.34375639999996)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

8,12,13,21,27

designqvist [mehr]

Skandinavisch shoppen der andereren Art

http://www.7tm.at/home/de/shops/79

(48.2016843, 16.34756349999998)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

12,13,23

Franke Leuchten [mehr]

Lampen, Leuchten, Designklassiker und Lichtobjekte

http://www.7tm.at/home/de/shops/78

(48.2022404, 16.35377170000004)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

2,12,13,21,23,27

Finnshop [mehr]

Klassiker des finnischen Designs inmitten von Wien

http://www.7tm.at/home/de/shops/77

(48.1960973, 16.360035400000015)

http://www.7tm.at/public/content/upload/shopgroups/1319803874_marker6.png

9,13,15,23,26

MADAME WITH A MISSION [mehr]

Willkommen in der modischen Komfortzone

http://www.7tm.at/home/de/shops/76

(48.1895259, 16.33797400000003)

http://www.7tm.at/public/content/upload/shopgroups/1319803874_marker6.png

26,35,36

SCHNITT Bogen [mehr]

Kreative unter einem Bogen.

http://www.7tm.at/home/de/shops/75

(48.2134304, 16.354027599999995)

http://www.7tm.at/public/content/upload/shopgroups/1319810630_marker8.png

13,16,29

Tuukia [mehr]

Die Welt der Päivi Vähälä

http://www.7tm.at/home/de/shops/70

(48.2098993, 16.336302299999943)

http://www.7tm.at/public/content/upload/shopgroups/1319810676_marker16.png

9,16,17,28

kontiki [mehr]

studio/showroom/gallery - experimental and green design

http://www.7tm.at/home/de/shops/63

(48.1910698, 16.328473400000007)

http://www.7tm.at/public/content/upload/shopgroups/1319810707_marker15.png

8,9,12,13,14,31

Sitzfläche [mehr]

Plattform für außergewöhnliche Stühle

http://www.7tm.at/home/de/shops/61

(48.1980335, 16.353656699999988)

http://www.7tm.at/public/content/upload/shopgroups/1319803874_marker6.png

1,7,9,15,16,18,26

Modus vivendi [mehr]

Individuelle und faire Mode mit Langzeitwirkung.

http://www.7tm.at/home/de/shops/60

(48.19589070000001, 16.348676599999976)

http://www.7tm.at/public/content/upload/shopgroups/1319803874_marker6.png

8,9,12,13,26

Designlovers [mehr]

Originale Klassiker für Möbeldesign-Liebhaber

http://www.7tm.at/home/de/shops/58

(48.21011369376672, 16.37259755648347)

http://www.7tm.at/public/content/upload/shopgroups/1319803775_marker1.png

2,7,16,30

Anita Münz [mehr]

Juwelen aus Horn

http://www.7tm.at/home/de/shops/57

(48.2013623, 16.354629299999942)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

7,15,18,21,23,27

Tiberius [mehr]

Freiraum und Erlebniswelt

http://www.7tm.at/home/de/shops/54

(48.2080134, 16.35252479999997)

http://www.7tm.at/public/content/upload/shopgroups/1319810630_marker8.png

11,13,29

Esca [mehr]

Graphik und Design

http://www.7tm.at/home/de/shops/52

(48.19671690000001, 16.3481127)

http://www.7tm.at/public/content/upload/shopgroups/1319803874_marker6.png

9,11,13,26

die Schwalbe [mehr]

Streetfashion mit Hintergrund

http://www.7tm.at/home/de/shops/49

(48.19959249999999, 16.352720299999987)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

16,18,27,28

Lila [mehr]

Verspielte Fashion am Brunnenmarkt

http://www.7tm.at/home/de/shops/48

(48.2003922, 16.35192029999996)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

9,19,21,27,33

Less is more, 1070 [mehr]

PREMIUM ORGANIC HAIRCARE – MADE IN VIENNA

http://www.7tm.at/home/de/shops/46

(48.1996123, 16.360117100000025)

http://www.7tm.at/public/content/upload/shopgroups/1319803874_marker6.png

9,19,21,26,33

Less is more, 1060 [mehr]

PREMIUM ORGANIC HAIRCARE – MADE IN VIENNA

http://www.7tm.at/home/de/shops/45

(48.2064036, 16.353051499999992)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

21,22,27

Citybiker.at [mehr]

Treffpunkt der Stadtcruiser

http://www.7tm.at/home/de/shops/44

(48.19907560000001, 16.35848950000002)

http://www.7tm.at/public/content/upload/shopgroups/1319803874_marker6.png

9,11,16,26

Anukoo [mehr]

Mit gutem Gewissen faire Mode einkaufen

http://www.7tm.at/home/de/shops/43

(48.2035881, 16.351594699999964)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

9,13,21,27

Le Shop [mehr]

Wo faires, nachhaltiges und individuelles Design zu Hause sind

http://www.7tm.at/home/de/shops/42

(48.2034551, 16.355567899999983)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

3,15,16,18,27

Lena Hoschek [mehr]

Austria

http://www.7tm.at/home/de/shops/41

(48.2008887, 16.353049599999963)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

10,16,17,27

Elke Freytag [mehr]

Femininer Chique und urbane Eleganz

http://www.7tm.at/home/de/shops/40

(48.1990911, 16.356651400000032)

http://www.7tm.at/public/content/upload/shopgroups/1319803874_marker6.png

7,16,26,34

Unter Umständen [mehr]

Trendige Schwangerschaftsmode zu fairen Preisen

http://www.7tm.at/home/de/shops/39

(48.2024451, 16.354133700000034)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

9,10,16,27

Wiener Konfektion [mehr]

Haut als Schnittstelle zwischen Innen und Aussen

http://www.7tm.at/home/de/shops/37

(48.1926802, 16.34874930000001)

http://www.7tm.at/public/content/upload/shopgroups/1319803874_marker6.png

11,12,16,26

Amateur – la boutique [mehr]

Modedesign – Siebdruck – Accessoires

http://www.7tm.at/home/de/shops/36

(48.1987781, 16.358672399999932)

http://www.7tm.at/public/content/upload/shopgroups/1319803874_marker6.png

13,20,21,26

blumengestalten [mehr]

Blumenbinderinnen aus Leib und Seele

http://www.7tm.at/home/de/shops/35

(48.201707, 16.35187730000007)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

9,11,27

Disaster Clothing [mehr]

Pionier im 7ten

http://www.7tm.at/home/de/shops/34

(48.2130424, 16.33590670000001)

http://www.7tm.at/public/content/upload/shopgroups/1319810676_marker16.png

8,9,18,28,35

Y5 [mehr]

ecofashion showroom

http://www.7tm.at/home/de/shops/33

(48.2048519, 16.342947800000047)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

9,15,16,18,19,27,35

glanz&gloria; [mehr]

Salon für Mode und Haare

http://www.7tm.at/home/de/shops/31

(48.201424, 16.352209099999982)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

7,9,11,16,27

Sixxa [mehr]

Doppel-x Streetwear Kult aus Wien

http://www.7tm.at/home/de/shops/30

(48.20947460000001, 16.35176530000001)

http://www.7tm.at/public/content/upload/shopgroups/1319810630_marker8.png

2,13,16,17,21,29

SU [mehr]

handmade jewellery, bags and more

http://www.7tm.at/home/de/shops/24

(48.2064442, 16.35156900000004)

http://www.7tm.at/public/content/upload/shopgroups/1319810630_marker8.png

7,9,12,21,29,33

Weltladen [mehr]

Fairtrade, Genuss, kulinarische Spezialitäten, Schmuck, Eco-fair Fashion, Wohn-Accessoires, …

http://www.7tm.at/home/de/shops/22

(48.20226150000001, 16.350893199999973)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

7,16,17,27

INA KENT [mehr]

bags tell stories

http://www.7tm.at/home/de/shops/19

(48.209741675364675, 16.37218513862308)

http://www.7tm.at/public/content/upload/shopgroups/1319803775_marker1.png

7,10,16,17,18,30

Artup [mehr]

austrian design in the city

http://www.7tm.at/home/de/shops/18

(48.2021752, 16.353070200000047)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

7,12,27

La Maison d’Elisa [mehr]

Hol Dir ein Stück Frankreich nach Hause

http://www.7tm.at/home/de/shops/16

(48.1995442, 16.349533599999972)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

3,13,27

Brillen.manufaktur [mehr]

Ein klassischer Optiker. Und auch wieder nicht.

http://www.7tm.at/home/de/shops/14

(48.2081939, 16.348838800000067)

http://www.7tm.at/public/content/upload/shopgroups/1319810630_marker8.png

9,10,16,23,29,34

cadê? [mehr]

nature.textile.design

http://www.7tm.at/home/de/shops/13

(48.2022853, 16.350624400000015)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

1,11,15,27

Arnold’s [mehr]

Modemetropole Wien

http://www.7tm.at/home/de/shops/12

(48.19959249999999, 16.352720299999987)

http://www.7tm.at/public/content/upload/shopgroups/1319807666_marker7.png

16,17,23,27

ulliKo [mehr]

Mode mit Wiedererkennungswert

http://www.7tm.at/home/de/shops/10

Map

Filter

Newsletter

Facebook

Shop News

Recommendations

Shop-Tours