Doing good things and look good at the same time? Sounds fantastic, but like Utopia? Thanks to Jimmy Fairly this is past. The online store for glasses sells ultra stylish glasses for a fix price (including optical glasses) and donates a pair to people in need for each pair that is sold. This way you do not only support a charitable organisation but purchase a product that is completely made in Europe. The glasses are designed in France and produced in Italy.

The shop is currently only online in Germany, but Vienna offers a couple of alternatives for those, who don’t wanna live without a special pair of frames. Brillen Giovanni in Siebensterngasse, for example offers you to try out new glasses surrounded by the comfortable atmosphere of a living room. There are Ansy Wolf sunglasses for fashionistas just around the corner at Camille Boyer. And a big number of individual glasses are as usual available at Brillenmanufaktur.

When the first snowflakes fall down from the sky, some of us get their mothballed wintercoats out of the closet. The one or other will also equip their kids with new, warm winter garments against the cold. And luckily, in the meantime, it’s possible to find children’s clothing aside of the big department store chains.

Most of the kids aren’t as big shopping victims as their mothers, which is one of the reasons why they are chosen as a target audience for children’s clothing. The more refreshing we find the idea behind Popshop, that aims on Daddies and their sons as customers. Next to refreshing fashion for teen boys, you also find vinyl and biographies of musicians for the „older“ boys. And for the ones, who are dizzy from trying on garments, a yummy piece of cake (+coffee) will take away the pain.


Shop owner Patrice Fuchs also runs a store for pregnancy fahshion, Unter Umständen, that I’d love to have known as I was still pregnant, and a magazin including a Blog. The Austrian answer to Nido, a little bit less bobo but closer to real life.
And the ones, who love to be creative themselves, can naturally and personally sit behind the sewing machine. The internet offers uncountable patterns, from diaper bags to the ski suit including „child friendly“ instruction manuals. And you can find the fitting textile, for example, at the well-sorted Stoffladen in Westbahnstrasse. The children’s textiles are all organic. What does the shopping heart need more?



Plus if you don’t have time for both, shopping or DIY, you can climb behind your computer and choose from the sheer endless choice of baby and children’s fashion on the internet.
My favourite way to get new baby clothing is still to meet my baby friends, that ideally have older children. This way the new snow suit comes along will care instructions and a coffee chat with friends- really comfortable!

You can do it in different ways: as a form of art, for transportation, sportive activity or even as a job. Since  the first rolling boards appeared, a lot has happened and in the meantime about 18 Mio people worldwide are skateboarding. Still, the majority is below 18 and three-fourths of them are male, but also within the female sports a change took place. A local example is Kathi Macheiner, founder of the label Sixxa.

She turned her passion for board sports (Surfing, Snowboarding, Skateboarding) into her profession and now dresses us with comfortable street wear. She even built a ramp into her backyard, in order to be able to follow her passion for this sport.Kathi in an interview with Stadtspionin about women’s clichés: „I never understood those clichés and that many women let themselves get dragged into it. I was raised differently and only do, what I like. Without thinking, if it fits to a woman or not.“



In the 60’s, Pattie McGee broke with the clichés, that woman and rolling sports don’t match. She made it onto the cover of the Time magazine as first professional skateboarder. „Her handstand, that brought her onto the cover of Life magazine in 1965 is iconic.“, says Michael Brooke, the publisher of Concrete Waves magazine. And that the numer of skating women rises and not decreases shows the first longboard camp for woman, that took place in August. Naturally Kathi and her label Sixxa were behind it, with sponsoring and guiding the event. For a whole week, highly motivated girls were learning and shredding their boards. The pictures are available on the Sixxa Website.

The documentation „Skateistan“ is also recommendable. In Afghanistan, where kids have to grow up fast and girls aren’t even allowed to go cycling or climb over fences, a group of professional skatboarders (of both sexes!) made their way to teach them how to skate. For the first time girls were on the same eye-height as boys and able to show what they are capable of. Out of that, not only the kids learned how to skate, but the boarders learned about life.

Did you get curious yourself? Stil-Laden in Lindengasse offers good guidance and boards and at Sixxa in Kirchengasse every woman can get dressed and informed. And for the ones, who want to be real individual: Myownboard.at offers boards with laser engravings, that are real unique.  But also your own board can be transfered into a unique item. And to be on the safe side: Citybiker offers fancy helmets!

Less is more is the direction we follow when choosing our clothes during the hot summer months, that slowly fade away. We eventually arrive at the „More is More“ of the cold season and move on to layered styles. And what’s better than anything to be the top of choice during this transition period than a trendy trench coat?

Invented more than hundred years ago, in 1805 to be precise, it already served French and English soldiers during the first world war, mainly due to it’s waterproof material. Many soldiers and their wives also wore their coat after the war was finished and have therefore paved the way for its success. Since then the Trench hasn’t lost its freshness, loved by women as much as men.

Actors like Humphrey Bogart and Audrey Hepburn have helped the former military garment to gain worldwide fame. And so, each year, we find new variations of this mainly beige allrounder on streets and catwalks.  Burberry, the house with a long tradition of creating trench coats and using their typical elements such as double button packets, belt and sleeve loops including buckles, epaulettes for every season in new combinations.

They are by far the best known producer of this garment. No matter if made out of leather, metallic fabrics, in mini or maxi length, nothing can stop the wearability of a trench coat. Wether it is a comfortable walk through autumn leaves or the last coffee outside, we are always perfectly styled without being overdressed. And because it’s not going to be out of fashion within the next hundred years, the trench is a perfect example for sustainability.